If you go with a premium service to send unlimited emails, you will have to spend your fortune. But then I have found the Mautic marketing automation tool that helps do your email marketing on a scale. So today, I’ll show you how to send bulk emails with Mautic for free.
Email marketing is still one of the most effective ways to reach out to your customers and promote your products or services. However, sending bulk emails can be a daunting task, especially if you don’t have the right tools.
Mautic is a powerful and open-source marketing automation tool that can help you easily send mass emails with Mautic. Let’s start with a quick introduction first.
What is Mautic
Mautic is an open-source automation tool used by businesses of all sizes to manage their content, social media, and email marketing. I like Mautic because you can integrate it with third-party applications, making it a versatile tool.
Watch this video to have an overview of this marketing application
You can enjoy tons of these features of Mautic:
- Send bulk emails
- Build a campaign
- Segment your list
- Do the A/B testing
- Manage your content
- Track all the activities
- Help retain customers
- Integrate with third-party applications
- Curate dynamic content for personalization
- Create and design emails and landing pages
- Generate and nurture leads with contact scoring
What I like the most about Mautic is its brilliant community online. The Mautic community forums are great for asking questions, getting help, and sharing your ideas with other Mautic users. You’ll always have people to help you solve a problem.
Mautic is free if you want to use its core features. But if you’re going to enjoy the marketing automation tool with no limitation, you need an upgrade. You need to get a quote for this based on your needs.
But there are two significant subscriptions available:
- Maestro starts as low as $100/month
- Mautic Cloud Pro begins as low as $500/month
So you need either of these plans to enjoy full API access with tons of users, databases, and emails deliveries.
Mautic documentation details everything on installing, configuring, and using the application. The documentation includes system requirements and developer help guides as well. You can also find video tutorials and other resources on the website.
You can use Mautic to send bulk emails by connecting with a third-party email provider. The application supports primary email services like Gmail, MailChimp, Sendgrid, and more. Add the email protocol for your website to enjoy the benefits.
You can either send emails immediately or in batches. I recommend sending emails in batches to achieve better results. Immediate email delivery will slow down Mautic’s response time.
Confirm the PHP limit before sending bulk emails. And use this command in your hosting to set up a cron job.
php /path/to/mautic/bin/console mautic:email:process --env=prod
You can also set a delay between batches. I recommend using a delay of at least five minutes. This will help to avoid triggering spam filters.
Next, you need to set up your email templates. You can use the default templates that come with Mautic or create your own. The default templates are basic and don’t look very professional. However, they are an excellent place to start.
How to Send Bulk Emails With Mautic Without Spamming
Mautic is a free yet powerful marketing application you can use to send mass emails. It’s a great alternative to expensive email marketing software. This guide will help you send tons of emails without spamming your subscribers.
After watching the tutorial, you can bookmark this post to come back and follow up. Now you’ll learn how to install Mautic and configure SMTP server to send mass emails with the app.
1. Download & Install Mautic
The installation process is straightforward. To send bulk emails with Mautic, you need to install it first. Just follow these steps:
1. Download Mautic from the official website after entering the information the page asks.
2. Extract the files and upload them to your web server.
3. Create a database for Mautic and assign a user to it with full privileges.
4. Run the installation script by visiting http://yourdomain.com/install.
5. Enter the database information and click “Install Mautic.”
That’s it! You have installed Mautic now. If you don’t have a server to install Mautic, you can try the Mautic hosted platforms for free and upgrade later.
And if you feel stuck, you can always follow the Mautic Installation Wizard instructions.
2. Configure to Connect Your SMTP with Mautic
Now that you have installed and configured Mautic, it’s time to start sending email marketing campaigns. The first step is to connect your SMTP server with Mautic. This will allow Mautic to send email campaigns on your behalf.
There are several different SMTP servers that you can use with Mautic. We recommend using a third-party SMTP server such as SendGrid, Mailgun, or SparkPost. These services offer reliable email delivery options and help improve your email deliverability.
If you are not familiar with SMTP servers or do not want to use a third-party service, you can also use your SMTP server. However, you will need to configure your server to work with Mautic.
Configure Your SMTP Server
If you are using your SMTP server, the first step is to configure your server to send emails through Mautic. This process will vary depending on your SMTP server.
Here’s what you need to do to connect Mautic with an SMTP server:
1. Log into your Mautic account
2. Go to the dashboard and click on the ‘Setting’ icon
3. Jump on the ‘configuration’ section now.
4. Go to ‘Email Settings’
5. Select the ‘Service to send email through’ option.
I’ve gone for Microsoft Office 365 to send mass emails with Mautic. Let me share a video that will walk you through the process:
And I also use Amazon SES on another system for my business. Here’s the entire course on building your email marketing system with Amazon SES and Mautic:
Also, watch this entire tutorial playlist on my YT channel to learn everything about Amazon SES:
6. Enter your SMTP credentials.
7. Click on the green ‘Test Connection’ button.
If the word ‘Success’ appears just below the button, you have successfully connected your SMTP to the Mautic marketing application. Now is the time to add your email list to Mautic.
3. Upload Your Email List to Mautic
You must have done with the email validation before. In Mautic, email lists are called segments. You’ll see a menu bar on the left side if you are in the dashboard.
1. Select “Segments.” to create a new email list.
2. Click on the ‘New’ button to the right.
3. Give name, alias, and description to your list.
Also, your public status and published status should be yes. Now that you have created an empty email list, you can send bulk emails with Mautic.
4. Go to ‘Contacts’ from the left menu bar and click on the down-arrow to import your contacts using the .csv file. Choose file and click on ‘Upload.’
5. Enter all the relevant information about your email list. And click on the ‘Import in background’ button now.
Congrats! You have successfully imported your email list into Mautic. Now, you can start building your email marketing campaigns and send bulk emails to your subscribers.
4. Create Bulk Campaign on Mautic
Creating a bulk campaign in Mautic is a great way to reach more people with your message at once. This section will show you how to create a campaign to send bulk emails with Mautic.
Follow these steps to create a bulk campaign on Mautic:
1. Log into your Mautic account and navigate to the Channels page.
2. Click the ‘New’ campaign button.
3. Select ‘New Segment Email’ because you want to create a bulk campaign. The bulk email campaign wizard will appear.
4. Select your favorite template and enter the campaign information.
It has tons of features like images, buttons, and more to drag and drop in an email. Mautic adds unsubscribe and preference management buttons to email campaigns. And you can also go to ‘Builder’ to build and design your email from scratch.
5. Save and close the window now.
If you go to the ‘Emails’ section and click on the down-arrow button, you’ll see the ‘Send’ button to send bulk emails with Mautic. In seconds, your bulk campaign will start.
5. Schedule Your Bulk Email Campaign on Mautic
How will Mautic know when to send my email? Well, it will automatically send your mass email campaign based on the date and time you schedule it.
To do so, go to ‘Emails’ and choose templates. Then click the right side of your dashboard and set the ‘Publish’ date and time. And there you have it!
But wait, you need to set your timezone first. Or else you’ll end up with a campaign that’s scheduled at the wrong time. And also, you need to schedule a cron job.
*/10 * * * * root /usr/bin/php /var/www/html/mautic/app/console/ mautic:broadcasts:send
Add this code to the cron job, and your server will send your bulk email campaign at the right time. If you want to stop the campaign before it ends, you can do so by editing the ‘End date’ and ‘Stop after sending’ fields.
Campaigns scheduled to be sent will be queued and will only send when the cron job runs. If the cron job doesn’t run for some reason, the queued campaigns will be sent the next time the cron job runs.
Summary: How to Send Bulk Emails With Mautic
Music makes it easy to send mass emails to your subscribers at an affordable cost. In this Mautic guide, I have explained the entire process in detail. Let me break it down for you here.
- Download and install Mautic.
- Configure your SMTP server.
- Upload your email list.
- Create and send bulk email campaigns.
That’s it! You have now learned how to send unlimited emails with Mautic. I hope you found this post helpful. Please let me know in the comments section below if you have any questions.