So you have chosen one of the most reliable companies for sending business emails, and that is Google Workspace, previously called G Suite. And you’re ready to start your email marketing campaign. But first, you must learn how to warm up a G Suite account so that your emails don’t end up in spam folders.
Almost 14.5 billion emails are marked as spam each day – up to 45% of the total emails sent daily. It’s pretty interesting to see that more than 35% of them are advertising-related emails.
Sending emails is challenging for business owners and those who make money with email marketing campaigns, which end up as soon as they start. Warming up your Google Workspace account is the key to a strong reputation and high email delivery.
This post will show you all the key steps to convince the business email service provider that your email account belongs to a responsible human. Sounds great? Let’s get started with the basics first.
So What is Email Warm Up?
The email warm-up means establishing your reputation as a new email account and gradually increasing your email sending limit. The process ensures your emails are not marked as spam.
The warm-up includes sending emails from a new account, starting from a few emails, building relationships with your audience, and increasing engagement. As soon as your account warms up, you can increase the daily email-sent limit.
To use your G Suite account to its fullest, warm it up! For example, as a new G Suite account user, Google offers you to send 2000 emails per day. But you can’t spend that much in the beginning. Otherwise, chances are most of them may end up in the spam section.
However, it can take up to 6-14 weeks, but it varies with the email volume and receiver engagement––the higher it will be, the sooner your account can be warmed up and vice versa.
But it’s not just about the number of emails you send each day. Warming up your Google Workspace requires personal information to be accurate and more. But should you do it in the first place?
Why Warm Up Your G Suite Account
Email warm-up allows you to maximize your daily sending limit, build a good reputation and increase your email delivery ratio. It helps get more leads and conversions for a business because emails are landing in the potential customer’s inbox.
You need to understand how email sending works to know why you must warm up your email account.
- SMTP server processes your email
- Chooses the server to send the email
- And relays the message to that server
- ESPs downloads it and places it in the recipient’s mailbox
And in between these little steps, ESPs and ISPs determine your sending reputation based on many factors like bounce rates, spam traps, content quality, and recipient’s behavior.
You need to warm up your email account and provide accurate information about you, the domain, and more. In addition, warming up your G Suite account ensures you use it to the fullest. This way, you build a solid reputation based on which you can start sending tons of emails every day.
Building relationships with your target audience helps, which ultimately boosts the warming up process. Therefore, it’s crucial to send emotion-based emails to which people can relate and react. And you should start with the most interested email followers on your list.
Let’s get your hands on warming up your Google Workspace account now.
How to Warm Up G Suite Account (5-Step Guide)
Learn how to warm up the G suite account and increase your account reputation, efficiency, and delivery ratio. The steps are:
1. Set Up Your Email Account with G Suite
Set up your email account before you start the email warm-up process. Use a G Suite account similar to Gmail, but it has extra features and better deliverability for businesses. I have already explained setting up the Google Workspace account in the G Suite guide.
During setup, make sure to point out the email address to your business website as it seems more credible. It doesn’t matter which website you’re pointing out, but ensure to point to spam-free domains and have a good reputation over time.
Get started with Google Workspace
- Go to Google Workspace and get started
- Enter your business name, number of employees, and country of operation
- Add your contact information
- Register a new domain or add an existing one
- Provide a secondary email address
- Enter the desired username to create your Google Workspace email address
- Agree to the terms and create your account now
Add Other Users (Optional)
This is how you add your team members.
- Click on ‘Go to Setup’
- Add username, first and last name of your employees
And check the ‘I added all user email addresses currently using ‘yourdomain.com” after you’re done. Do it even if you don’t want to add any team member to your account, leaving the form empty.
Verify Your Domain for Google Workspace
Now is the time to verify your domain name with Google.
- Log into your hosting account
- Hover over to DNS Zone Editor
- Add your domain name in place of ‘Name.’
- Write 86400 for TTL
- Type TXT in place of the type of data
- Add a TXT record copied from your G Suite account
Set Google MX
Last but not least, add MX records for your professional Google Workspace email address.
- Sign in to your hosting account
- Go to MX Records or Entry
- Click on ‘Set Google MX’
- Delete the entries and replace them with the ones given in this table.
Get back to Google Workspace and confirm adding all the required information. Congratulations, you’ve set up your G Suite account email address.
If you have added a new domain, you need to be patient as it takes time to build credibility. In either case, avoid using a domain with a bad reputation as it puts your business at considerable risk, offering significant low deliverability.
Ideally, it takes up to 12 weeks to properly warm up an email account. However, if you’re using an old domain with a good reputation, the process will not take more than two weeks until you start your cold-email-outreach campaign.
2. Personalize Your G Suite Account
Personalize your account using valid credentials and information so that Google Workspace considers you as an actual human. This is how you do it.
- Login to your Google Workspace account
- Click “user,” and head over to the user account
- Hover over to the image bar and add a new image
- Create your email signature by going to ‘General’ in Settings
Add your name, business, contact number, email address, and website URL in your email signature. After you have personalized your business email address, save all the changes.
3. Use Your Google Workspace Account
After setting up an account, sign up to various platforms using your new email address: Facebook, Twitter, LinkedIn, and more. And using the same email address, confirm all of them. Next, join up to 10 or more mailing lists and confirm each newsletter.
At this stage, you’re almost ready to warm up your account. Email your friends, colleagues, and business partners and ask them to interact with you for some time. However, these won’t be cold emails for marketing purposes. This is just an initial step to warm up your account.
4. Design a Test Campaign
The step requires running an automated test campaign right after your account warms up.
It’s time to put your content into actual use for your first cold email campaign. Select up to 10 or 20 valid email addresses you want to test and schedule your test campaign. Do the email validation before you start any campaign.
The process also helps you understand how the cold emailing tool works, and most importantly, how to cross Google’s spam filters while sending your cold emails.
Note: During your test campaign, send emails to only contacts you know because they’ll be more likely to react & engage. Also, it will boost your warming up process.
5. Start Your Campaign Now
Now you’re all set to target your cold leads. However, you need to be consistent with sending personalized emails because it can affect your account reputation.
Google continuously monitors your mailbox activity and can change the sending limit anytime. Check recent Google’s email sending limits of G Suite account here.
Whether you’re warming up your G Suite account or starting a cold email outreach campaign, the rule of thumb is to be human. Follow the best email marketing practices. Be straightforward and transparent with your point, and don’t overdo anything.
5 Tips to Warm Up G Suite Account, now Google Workspace Account (Video)
In this video on my YouTube channel, I have summarized all the tips I use to warm up my G Suite account. Don’t forget to like, comment, and share this video 🙂
Conclusion: Warming Up Google Workspace Account in 2022
Setting up a new G Suite account is easy, but it takes time to build credibility and avoid tagging as spam. This is where warming up your G Suite account comes into play.
And as you can see from the above process of how to warm up a G Suite account, the whole thing requires some regularity and patience on your side.
But it should take a few weeks to get ready for the campaign after you’ve provided all the correct information and credentials. Download this email marketing toolkit to get the most out of the email automation. Have questions? Don’t hesitate to ask them in the comments below.